i-D
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According to a new study by Vestiaire Collective, fast fashion just ain't it 👗 ❌ Taking a deep dive into the shopper habits of 13,400 research participants, Vestiaire Collective reached some alarming home truths. “Fast fashion is a false economy. Buying cheap, fast fashion is deceptive – in the end, you end up paying twice if not more,” says Dounia Wone, Chief Impact Officer at Vestiaire Collective, in the report.Vestiaire found that, based on cost-per-wear, it’s actually 33% cheaper to invest in vintage, rather than rely on fast fashion. In the long run, for example, a fast-fashion coat costs £4.16 per wear, while one sourced from Vestiaire works out at £1.40.In fact, the platform’s shoppers were found to wear their shoes 30% more times than fast-fashion shoppers – and their bags 45% more. On average, pre-loved items get 76% more wear than your bog-standard fast-fashion item.Of course, shopping more mindfully is easier said than done – especially under the time constraints of life in late capitalism. We’re not pointing fingers!The question remains: are you willing to make the switch from Klarna impulse cops to archival Prada?#fashion #fastfashion #vintage
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tshepokevinmoropa .
Creative Director at Tshepo Moropa |Professional Head Designer | Monochrome Photographer| illustrator |Founder: Dishupentertainment (Pty) Ltd
4mo
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Quality over quantity is the simplest solution to all fashion buyers (consumers) shredding also has its own advantages and disadvantages for fashion designers in the market . We find a lot of new brands not surviving the retail knock because of cheap recycled vintage items sold in vintage shops .
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Sylvain Uberti
Dessine moi une Idée - DA freelance
4mo
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My granma used to say : “you have to be rich to buy cheap furniture”…
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Sally Denton
Founder, Creative & Cultural Strategist, Futurist, HRE AFTA Specialisms - Creative Industry, Sustainable Fashion Business, Heritage & Luxury Craft, Academia, Online Publishing, Events & Conferences, Programme Delivery
4mo
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These are interesting stats and have for long time been an advocate of slow and considered fashion and keeping products longer and stopping fast fashion! ❤️ - but think this may be a little oversimplified - be interesting to understand things like laundering, micro shredding as % of these products will be synthetics, logistics etc From years in the sector we have to take a holistic approach as this is a complex issue, we often fix one problem and create a whole host of others It would be good to get Brooke Roberts-Islam opinion on this 🤔
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Eshna Malhotra
Content Manager, PR, Digital Marketing & Design Freelancer | Media Communications Graduate
4mo
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Insightful! I’ve actually recently created a project based on fast fashion consumption and how it’s misleading …would love for you to have a look 👀 https://www.instagram.com/conscious_choice_room?igsh=NXh0a21lYjc1MGp1
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Harvey Miguel
Designer
4mo
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i've been preaching about this for years my goodness. $50 on three dresses you'll wear twice and donate or trash vs a $150 dress you can wear anytime and is timeless vs something made in the moment to predict a trend.
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Niko Tampio
MA // Photographer // Art Director
4mo
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The quality pieces also often retain good percent of their original value if not go up in case you want to get rid of them at some point. I buy most second hand but definitely rather invest in garments of high quality if I have to buy new.
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Bojana Perisic
Director Media Sales at 032c
4mo
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Finally, some concrete evidence to support the value of buying second hand 👏
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Diana van Staalduijnen-Ruiz Gerling
EMEA Consumer Specialist @ Nike | MBA
4mo
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It is not saving you money and it's just polluting your earth at an incredibly fast rate so it's also costing you precious time, too.
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Peyton Guthrie
Creative Consultant at Lippincott
4mo
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Love it! -- Though I don't think presenting a dichotomy of Klarna vs. archival Prada is setting fast fashion buyers up for successfully changing their behavior
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Pilar López de Cárdenas Rodriguez
Estudiante en Istituto Marangoni
4mo
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Its always better to shop with intention, good quality garments
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Fitframe
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Do we agree with this statement? 🤔YES!It's eye-opening to realize that investing in better quality, though pricier, ultimately proves to be more economical. But how do we keep up with ever-changing trends without overconsuming? One solution is embracing secondhand shopping! 🛍️♻️ By doing so, you can still enjoy fashion trends while actively participating in the recycling process.Remember, when you're done with a garment, give it a new life by passing it on or selling it online. Never throw your clothes away, as they'll end up in landfills. Taking good care of your clothes, regardless of their price, is key to ensuring their longevity and contributing to a more sustainable future.So, let's join hands in making a conscious effort to shop smart, extend the life of our garments, and pave the way for a greener fashion industry! 🌿👗i-D Vestiaire Collective #FastFashion #FashionRecycling #VintageFashion #Vinted #Depop
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Tammy Parrish
Connecting your outside to your inside = authenticity, visibility, confidence #wearyourvalues
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Did you know that 60% of fast fashion items end up in landfill within a year of purchase?Online resale company Vestiaire Collective conducted a first-of-its-kind consumer survey that revealed fast fashion items are:1) worn less on average2) kept for less time3) have a lower resale value🧥 They also developed a way to measure what matters most: the cost-per-wear.♻️ Cost-per-wear = the price of an item - its resale value / the amount of times it’s worn💲 When analyzed per wear, pre-loved clothes on Vestiaire Collective were 33% cheaper in the long run than buying brand-new fast fashion products. 𝗪𝗵𝗲𝗻 𝘄𝗲 𝘃𝗮𝗹𝘂𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗺𝗼𝗿𝗲, 𝘄𝗲 𝘁𝗮𝗸𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝗮𝗿𝗲 𝗼𝗳 𝗶𝘁 𝗮𝗻𝗱 𝗵𝗼𝗹𝗱 𝗼𝗻 𝘁𝗼 𝗶𝘁 𝗳𝗼𝗿 𝗹𝗼𝗻𝗴𝗲𝗿.What's an item of clothing that you value a lot? Can you estimate how many times you've worn it? Please tell me a story about it in Comments.#circularity #resale #sustainablefashion
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The Clothing Compass
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Did you know that 60% of fast fashion items end up in landfill within a year of purchase?Online resale company Vestiaire Collective conducted a first-of-its-kind consumer survey that revealed fast fashion items are:1) worn less on average2) kept for less time3) have a lower resale value🧥 They also developed a way to measure what matters most: the cost-per-wear.♻️ Cost-per-wear = the price of an item - its resale value / the amount of times it’s worn💲 When analyzed per wear, pre-loved clothes on Vestiaire Collective were 33% cheaper in the long run than buying brand-new fast fashion products. 𝗪𝗵𝗲𝗻 𝘄𝗲 𝘃𝗮𝗹𝘂𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗺𝗼𝗿𝗲, 𝘄𝗲 𝘁𝗮𝗸𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝗮𝗿𝗲 𝗼𝗳 𝗶𝘁 𝗮𝗻𝗱 𝗵𝗼𝗹𝗱 𝗼𝗻 𝘁𝗼 𝗶𝘁 𝗳𝗼𝗿 𝗹𝗼𝗻𝗴𝗲𝗿.What's an item of clothing that you value a lot? Can you estimate how many times you've worn it? Please tell me a story about it in Comments.#circularity #resale #sustainablefashion
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3TexHendrickx
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According to Fortune, The Resale Market Is Taking Over Fast Fashion ❗ The fashion resale market was exploding in 2019, growing 21 times faster than the fashion market. More consumers seemed to become more environmentally conscious.The 2019 retail report unveils a rising wave of consumers embracing the resale trend. 🚀 Check out the Fortune article for more insights in the comments below⬇#resale #secondhand #textile #clothing
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Md. Abdul Halim
Textile Engineer | Expertise in Fabric Manufacturing
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Vestiaire Collective bans 30 fast fashion brandsVestiaire Collective, a fashion resale platform, has removed 30 fast fashion brands, including H&M, Zara, Uniqlo, Mango, and Gap, from its website just ahead of Black Friday. The move is part of the company's three-year plan to gradually eliminate fast fashion brands and raise awareness about the environmental impact of the industry. Vestiaire Collective emphasizes the negative consequences of excessive production and consumption by fast fashion brands, aiming to encourage consumers to choose fewer, higher-quality clothing items. The company believes that second-hand fashion choices can significantly reduce the environmental impact, with 90% of the impact avoided when choosing pre-loved items. Despite the popularity of resale platforms, profitability remains a challenge for businesses in this sector.#FashionResale #SustainableFashion #SlowFashion #FashionImpact #ConsciousConsumer #NoFastFashion
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Apparel Architects
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Is Resale Poised to Overtake Fast Fashion?The fashion industry is witnessing a seismic shift, with the booming resale market threatening to dethrone the once-dominant fast fashion king. This updated article digs deep into the trends and factors fueling this potential revolution.#fashion #apparel #resale #industry #clothing https://lnkd.in/d4sYn_uY
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Eric Duchamp
FOUNDER & CEO @ 3ALTITUDE Future Consulting | Transformative Growth Strategies for Future Proofed Business Opportunities powered by AI & CSR (P&G and WPP Alumni)
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🤡 There are some headwinds impacting the fast fashion's business. As for luxury, there are some consistent concerns about the end of the post-covid shopping binge. Shein partnering with Forever 21 is showing more teeth, which sheds a bright light on many brands' weaknesses, while luxury brands are not meeting consumer expectations re: online experience.2024 will definitely be a challenging year.#fastfashion Yann Rivoallan #shein #zara #hm #luxuryfashion
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Rossana Mendizabal
Product Manager
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The fashion recommerce market is experiencing challenges due to the dominance of fast fashion brands like Zara, H&M, and Shein on platforms like Vinted. Despite efforts to promote secondhand shopping as a means to reduce waste and emissions, the prevalence of fast fashion items indicates ongoing overconsumption and rapid turnover. While some platforms and regulations are attempting to combat this trend, fast fashion remains popular, especially among Gen Z. Encouraging a shift towards quality over quantity in consumer habits is essential, as exemplified by initiatives like Eileen Fisher's Seasonal Planner.
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Cynthia Vega
Global Product & Innovation. Digital.
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What is your view on pre-loved items? Many brands now selling second hand directly, like Polarn O Pyret in the UK. Learn more about the future of fashion on this report. Amazing work again from Serene Wilson & team.#digitalanalytics #kantar
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Harry Riley
CEO @ Continue | Exited Co-Founder
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The moment everyone has been waiting for is here….Well maybe not everyone, but I do look forward to the annual ThredUp resale report, which just got released 🤩 Some stats I founded particularly interesting related to the rapidly growing resale space:The headline stat:🌍 The global secondhand fashion market will reach £280+ billion within 4 years, growing 3X faster than overall global fashion market📈 Resale grew 15X faster than the broader retail clothing sector last year.🤯 An incredible 2 in 5 fashion items bought in the last 12-months were secondhand.💸 Consumers spent nearly half of their fashion budget on secondhand in the last 12-months.📱 Online resale is driving growth, growing 23% last year and will account for half of all secondhand spend by next year.See the report here: https://lnkd.in/eqrYtYuYTomorrow I’ll share some stats on the growth of branded resale. Try to contain your excitement and sit tight!
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